In a previous blog post I mentioned that a leader should be predicting the future and I realise that this sounds a little “magical” – like looking into a crystal ball. There is science to this and an alert business owner should be able to pick up early signs that the landscape is changing.
Imagine driving a car down the road. At first everything is going smoothly but perhaps you’re a little tired or just not paying attention and you start to veer out of your lane. You start to hear and feel the taps from the lane markers telling you that you are heading in the wrong direction. If you’re paying attention you will course correct but if you ignore that early sign and continue, there is a barrier waiting to stop you from going off the road. This is a lot more serious and will cause damage to your car. But still you ignore this and keep going but now you are in the oncoming lane. You look up and a big old Mack truck is waiting to teach you that you are in the wrong place at the wrong time and that you have completely missed the signs. The same applies to business and especially in a crisis.
There are taps all around us letting us know that things are changing. Perhaps it’s in your marketing results or losing clients. Revenue and conversion rates are always good indicators too. Look for the taps that can help you predict the future trends. Be alert, be flexible and be ready to course-correct to stay alive. And if you need a navigator, just reach out and I will make sure you arrive at your destination safely.
- Robin Olivier (ActionCURVE NZ)