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Goal Setting is SMART Business

Goal setting is as important in personal life as it is in business.

The importance of goal setting is the most common denominator in all self-help literature and books. Long-term goals, short-term goals, lifetime goals, and personal goals are all encouraged.

For years, self-help books have extolled the virtues of Specific, Measurable, Achievable, Results-Oriented, Time-framed (S.M.A.R.T) goals. As a result, goal setting is obviously a powerful process.

It is about 'eating the elephant one bite at a time' and transforming vision into attainable, actionable goals. It's the one thing that all successful people and businesses have in common.

Despite the fact that goals are valuable, our experience with them has shown that some people are good at making them and keeping to them, getting fantastic results, while others find it difficult to stick to a New Year's resolve to quit smoking for more than two days.

Setting no goals may be interpreted as having a fear of failing. When we fall short of our objectives, it is a blow to our moral character. We can tell how much confidence we have in ourselves by the commitments we make and keep, like creating and attaining goals. As a result, we have more faith in our ability to fulfil our promises to others and ourselves. However, when we don't reach our objectives, we start to doubt our capacity to make and keep promises and our ability to believe in ourselves.

We fall short of our objectives for a variety of reasons. Our objectives can occasionally be too large. Examples of this type include New Year's resolutions. We expect to modify our eating habits or workout routines overnight just because the calendar has turned. It would be comparable to asking a little child who has never ridden a bike to just hop on and ride or to run a marathon without months of preparation. These objectives are illusory and pay little attention to organic development. Prior to walking, you must be able to crawl.

So, how do we set and achieve goals? Stephen R. Covey's book "7 Habits of Highly Effective People" says it best. “To begin with the end in mind means to start with a clear understanding of your destination. It means to know where you’re going so that you better understand where you are now and so that the steps you take are always in the right direction.”

A S.M.A.R.T. goal might look like this:


My goal is to keep my body healthy.


As a result,

I can be fit enough to do the things I enjoy.

I can set a good example for my children in terms of health management.

I can improve my personal character strength.


Good nutrition. I'll eat more fresh fruits and vegetables and less sugar, fat, salt, and red meat.

Physical. I plan to do aerobic exercise three times per week for 30 minutes.

Focus. I will pay close attention to my body and look for any signs of illness.

Focusing on smaller, shorter-term goals and achieving success will give you the confidence to set larger, longer-term goals. So, remember to set your goals using the S.M.A.R.T. principle for the best chance of success.

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